The Jamaica Agricultural Society (JAS) has launched its 2026 National ‘Eat Jamaican’ Month campaign, urging consumers to support farmers by choosing locally grown food and agricultural products.
The campaign was launched on Wednesday, October 28, at Devon House in Kingston, with support from the Ministry of Agriculture, Fisheries and Mining. November’s activities will be held under the theme, “Grow What We Eat… Eat What We Grow: The New FACE of Food”.
Agriculture Minister Floyd Green said buying Jamaican produce provides meaningful support for farmers facing repeated setbacks from hurricanes and drought.
He pointed to the impact of Hurricane Beryl in 2024, Hurricane Melissa in 2025 and ongoing drought conditions, noting that many farmers are frustrated and need reliable markets for their produce.
Green encouraged shoppers to ask where food comes from and choose Jamaican products. He also urged the JAS to strengthen its outreach throughout November.
JAS Chief Executive Officer Derron Grant said the campaign will combine traditional and social media promotion with events aimed at building stronger connections between agriculture and other sectors.
Activities begin on November 1 with a church service at Kettering Baptist Church in Duncans, Trelawny.
A new feature, the ‘Eat Jamaican Pull-Up’, is scheduled for November 13. The road trip will include food stops at Melrose Yam Park in Manchester, Middle Quarters and Border in St Elizabeth, before ending with shopping at Montego Bay Market in St James.
National Eat Jamaican Day, November 25, will feature activities across the island. These include a school garden project in Manchester and a local food sampling event at Point Hill Primary School in St Catherine.
The JAS and the ministry will also collaborate on Eat Across Jamaica Day activities in all parishes.
The month’s celebrations will conclude on November 27 with the National Eat Jamaica Food Festival on the lawns of Devon House. Food offerings from participating agencies and stakeholder groups will begin at noon.
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