Visitor Experience App Launched in Grenada

Grenada (McKoy’s News)Visitor Experience App Launched: The Grenada Hotel and Tourism Association (GHTA) has taken a major step to enhance visitor experience, with the release of its exciting new app.

The Pure Grenada App, launched last Thursday, is a one-stop shop showcasing events and locations in Grenada along with digital images and information of restaurants, accommodation, culture, activities, festivals and points of interest in the tri-island state.

The Visitor Experience App showcases a simple interface featuring places to explore, events, favourites saved by the user and close by locations. If you already know what you’re looking for then, the app features a search engine that allows you to go straight to the information you seek. It also allows for users to submit their reviews and ratings. An important feature to note is that the app can be accessed without a data connection.

GHTA Information Technology Officer Clevon Noel said that as development in technology continues, tourism must keep up with new innovations and the tourism authority was excited to provide the new tool.

“With the increase in the use of smart devices, it becomes important for our businesses to connect with prospective visitors/customers to ensure that our information is easily accessible,” he said.

Grenada Tourism Authority CEO Patricia Maher, who spoke at the launch, praised the GHTA for its efforts.

“This is the type of positive collaboration that will drive the marketing of the destination for the benefit of all our stakeholders,” she said.

The GHTA has also launched a website supporting the app at pureapp.gd.


Contributed by: Dr. Colin O Jarrett

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