Kanye West Sparks Controversy as Yeezy Website Goes Offline

Kanye West’s Yeezy fashion brand faced another wave of controversy on Tuesday after its website went offline following the brief sale of a plain white T-shirt featuring a swastika.

Visitors to the site were met with the message “Something went wrong” and “This store is unavailable.”

Super Bowl Ad Sparks Attention

West, now known as Ye, had appeared in a low-budget commercial that aired in Southern California during the Super Bowl. In the ad, he sat in what looked like a dentist’s chair, flashing diamond-encrusted dentures while claiming he had spent all his money on the new teeth. He also stated that the ad was filmed on an iPhone and encouraged viewers to visit his website, yeezy.com.

Initially, the website showcased a selection of West’s fashion pieces, but shortly after, the inventory changed to display only one item— a white T-shirt emblazoned with a large black swastika, priced at $20.

Shopify Shuts Down Yeezy Store

According to Variety, the 30-second ad underwent the standard approval process, including a website review, but no violations were flagged at the time. However, by Tuesday, the e-commerce platform Shopify had taken the Yeezy store offline.

“All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify,” the company said in a statement.

Social Media Fallout

The controversy erupted days after Ye’s account on X—formerly known as Twitter—was deactivated following a string of inflammatory, anti-Semitic posts. It remains unclear whether Ye removed the account himself or if the platform intervened.

“I’m logging out of Twitter. I appreciate Elon for allowing me to vent. It has been very cathartic to use the world as a sounding board,” Ye wrote in his final post, referencing X owner Elon Musk.

This latest episode follows a familiar pattern for Ye, 47, who has made headlines in recent years as much for his controversial statements as for his music. He has been locked out of social media platforms before, including an eight-month suspension from X for violating rules against incitement to violence.

Legal Trouble and More Controversy

In his recent online rants, Ye voiced support for music mogul Sean “Diddy” Combs, who is currently facing sex trafficking charges. He also made troubling statements, repeatedly referring to himself as a “Nazi.”

Additionally, Ye stirred controversy at the Grammy Awards, where his wife, Bianca Censori, appeared nearly nude on the red carpet ahead of the event.

Further complicating matters, on Tuesday, a Jewish former employee of West’s filed a lawsuit in Los Angeles, alleging that he had told her he was a “Nazi” and had compared himself to Adolf Hitler, according to the Los Angeles Times.

As backlash mounts, West’s future in fashion, music, and business remains uncertain.