Young entrepreneur aiming for the top

Young entrepreneur aiming for the top
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Mckoy’s Business News – Although entrepreneur Mikaela Brown is faced with typical challenges associated with the business industry, she remains optimistic about the future of her brand.

“As a young female entrepreneur, the business industry gets really challenging at times. Paired with the fact that I am a full-time student, who handmakes, labels and packages all my products, there are times when I feel increasingly overwhelmed. However, the vision that I see for myself and my brand, helps me to overcome all negative thoughts of doubt or even sometimes, of giving up. I try to focus on how far I’ve come and how determined I am to reach the goal that I have set out for myself,” the 20-year-old University of Technology student told Mckoy’s News.

Founded in May 2019, Brown is the CEO of Pure Essence JA, an entity that specializes in organic products for the skin and hair.

The budding entrepreneur always dreamed of starting her own business.

“This is something I’ve always been interested in, as I have always dreamt of having my own brand and providing people with great quality products that work. I also have always loved the idea of running my own business and now that I’m actually doing it, I love it even more,” she said.

Though many other companies sell similar products, Brown stated that her customers get value for money.

“My products are unique because they are extremely inexpensive, however, the quality is incomparable. I wanted to ensure that I could provide the best quality products for the most affordable prices. I also believe that due to the fact that all products are handmade by me, that adds a personal touch to my business, which in itself makes it unique. We live in a society where typically one product might go through the hands of even thousands of manufacturers before it reaches the customer. I feel that the more personal the product is, the more connected persons will feel to the product, and in extension, the business,” she told our news team.

Like every other business owner, Brown’s business had been affected by the novel coronavirus. However, the Real Estate Management and Valuation major has found the good in the situation.

“I do believe that COVID has negatively impacted my business, however, there is a silver lining to this dark cloud. As a direct result of the pandemic, there have been difficulties with the shipping of my products and also with receiving some of my raw materials from my suppliers. This has resulted in a stunt in my production, which inadvertently has affected my overall business. However, it is not all a loss as, as a result of the Coronavirus, I have been able to focus more on building my customer service skills and dealing with the real-time issues that have occurred. I have learnt how resilient and determined I am as a business owner, to overcome these tough situations that I have been placed in since March, and to me, this is priceless and has trumped all the negative side effects that have come along with the virus,” she said.

She has big dreams in the pipeline.

“…In the future, I see myself as a highly successful and prominent black business owner. I see the quality of my products reaching a standard that to us today might be incomprehensible, because of how great they will be…,” Brown added.

 

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