J. Wray & Nephew Limited, on Saturday, June 25, unveiled a commemorative limited-edition Wray & Nephew White Overproof Rum, during the Jamaica Rum Festival.
The Festival, which was held at the Aqueduct in Montego Bay, St. James, featured a world-class showcase of Jamaican rums and entertainment to local and international audiences.
The Hon Olivia Grange, Minister of Culture, Gender, Entertainment and Sports participated in the ceremonial unveiling at the Wray & Nephew Booth. This was followed by a presentation to the Minister of a bottle featuring St Catherine, where she currently serves as Member of Parliament.
The commemorative edition of the iconic brand is part of activities undertaken by the company to mark Jamaica’s 60th Independence. This special product is a 70% ABV Liquid that is flavourful, full of character and has a natural fruity aroma with overtones of molasses.
The commemorative packaging features labels that pay homage to the fourteen parishes of Jamaica, each showcasing a specific landmark from each parish, with a powerful storied history.
The capsule rum will be available at outlets islandwide for a limited time only beginning July 4.
Pavel Smith, Marketing Manager, J. Wray & Nephew Jamaica Limited, describes the enigmatic brand as a one-of-a-kind rum for a one-of-a-kind people. “As we celebrate a remarkable and rich cultural heritage, the special commemorative Wray Rum celebrates the essence of Jamaica. Our team sought to make a historic mark as we honour the collective gifts that make our nation a unique and powerful force globally.”
Smith said the love and support for his brand is encouraging and inspires his team to create the best experiences with the Official Spirit of Jamaica 60. “Jamaicans continue to make Wray & Nephew their drink choice for celebratory events and activities. This rum is entrenched in the fabric of Jamaica’s culture and pays tribute to the bold and vibrant heritage that distinguishes a nation and holds great allure globally.
J Wray & Nephew (JWN) Ltd through a partnership with the Ministry of Culture, Gender, Entertainment and Sports for the celebration of Jamaica’s 60th year of Independence has been designated the Official Spirit of Jamaica 60.
As part of the agreement, Wray & Nephew White Overproof Rum participated in the marquee events to mark Reggae Month in February. Activities continue as Jamaica moves into high gear for the annual Independence celebrations, as well as taking pride of place at all the country’s exclusive events throughout the year.