KINGSTON, Jamaica — The University of the West Indies (UWI), Mona Campus, has raised concerns over the unauthorised use of its official branding in artificial intelligence-generated graduation photographs being shared by several Jamaican social media influencers.
Among the content creators who have participated in the online trend are Karlando “Bad Sekki” Bailey and Monae, known on social media as @Monea_2Talented.
The trend involves influencers using artificial intelligence to create realistic graduation photographs depicting themselves in academic gowns, with some images featuring UWI’s official Coat of Arms.
The photographs have attracted widespread attention online, sparking discussions about the use of artificial intelligence, academic credibility and the unauthorised use of university symbols.
UWI Warns Against Unauthorised Use of Branding
UWI has made it clear that it does not condone the use of its official Coat of Arms without permission, even when the images are intended as jokes or entertainment.
The university has expressed concern that AI-generated graduation photographs could create the false impression that individuals depicted in the images have earned academic qualifications from the institution.
Rajae Danvers, Head of Marketing, Communications and Alumni Partnerships at UWI Mona, has highlighted the importance of safeguarding the university’s reputation and protecting the integrity of its academic credentials.
The institution maintains that its official symbols should not be used in ways that could misrepresent academic achievements or suggest university endorsement.
Influencers Spark Social Media Debate
The growing trend has generated mixed reactions among Jamaicans online.
Some social media users have defended the influencers, arguing that the AI-generated graduation photographs are simply a form of digital entertainment.
Others have questioned whether the images trivialise the dedication and hard work required to obtain a university degree.
The controversy has also drawn attention to the increasing popularity of AI-generated content among Jamaican influencers, particularly as the technology becomes more accessible and capable of producing highly realistic photographs.
UWI Encourages Responsible AI Use
The university has indicated that it intends to promote greater public awareness about the responsible use of generative artificial intelligence.
The situation highlights broader concerns surrounding digital misinformation and the potential misuse of official institutional branding.
As more content creators experiment with artificial intelligence, the incident has renewed discussions about the importance of clearly distinguishing digitally generated entertainment from genuine academic accomplishments.
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