Latest Entertainment News (McKoy’s News): Nipsey Hussle Remembered on his Birthday – Today would have been rapper and entrepreneur Nipsey Hussle’s 34th birthday.
Tributes have been pouring in for Nipsey Hussle, born Ermias Joseph Asghedom, who was shot in front of his store, The Marathon Clothing, on March 31. in Hyde Park in South Los Angeles in the United States. Nipsey Hussle was one of three men shot in the incident. The other two men were hospitalised but he was pronounced dead at hospital.
According to ABC news, even though The Marathon store posted on its Instagram page it has not endorsed any gathering or event in its precincts for the slain rapper’s birthday, groups of fans were seen stopping by early in the morning “to pay their respects”.
Hussle who was a father of two, was engaged to actress Lauren London. His fans have also been sending tributes in his memory on social media, likewise his family and those close to him. Tanisha Foster, the mother of Nipsey’s daughter, Emani, also posted a tribute to him on social media.
Nipsey seems to have had a relatively strong Jamaican fan base. Following his killing, Reggae/Dancehall artiste Chronixx said the murder of the rapper who preached and lived self-reliance was a bitter pill to swallow. He also said artistes who “toe the conscious line are in danger from evil forces who wish to see people of a lower economic ilk and a darker hue continuing to exist in disunity and self-hate”.
Chronixx had said at the time that big money interests were hell-bent on keeping a message that would open the eyes of the poor and oppressed silent and instead put their money behind entertainers who promote negativity and wrong moral values.
Following his death, Billboard Magazine published an article titled “Nipsey Hussle’s Business Moves Were Ahead of His Time” in which it noted that the artiste was ‘more than a rapper’ and that his death had left an undeniable void left in the rap world and in his community. It also credited Hussle for merging the worlds of music and business.
“In recent years, Hussle, whose real name was Ermias Asghedom, had made it his mission to create jobs and educational opportunities in his hometown that would provide a pipeline for others to beat the odds and work towards creating generational wealth,” Billboard had noted.
According to Billboard, in October of 2013, Hussle was getting ready to drop his eighth mixtape, Crenshaw, for free, when he decided to flip the script on the traditional model and charge for his work. He sold 1,000 copies of his Crenshaw mixtape for $100 each.
“Hussle sold out of the physical copies of Crenshaw in 24 hours, netting himself $100,000. Among those who bought the mixtape were Jay-Z who purchased 100 copies to show his support to the young entrepreneur, and Rick Ross, who also endorsed Hussle,” the publication noted.
Nipsey Hussle had also purchased the strip mall in Crenshaw that housed his Marathon Clothing store for, which he hoped to rebuild as a six-story mixed-use residential and commercial complex which would include a barbershop, a Creole seafood restaurant and a store where locals could purchase prepaid cell phones, fragrances.
In 2017, Hussle opened Marathon Clothing, a “smartstore” that allowed fans to purchase merchandise and use an app to access exclusive content from him. Back then, Hussle told Billoard, his plan was to open additional stores in the “top 10 markets of the United States.”
Nipsey Hussle also launched a co-working space and STEM program in his hometown where he created Vector 90 to create links between young talent from impoverished neighborhoods and opportunities in Silicon Valley, in a bid to provide an alternative to gang culture for young people in his community.
“Outside of the plaza and Vector 90, Hussle was looking to make more real estate investments. This included partnering with Gross, DJ Khaled and others to partner with an investment syndicate in a bid to acquire the leasehold for the Viceroy Santa Monica, a 162-room luxury, beach hotel,” Billboard magazine said.
The Magazine said Hussle always advocated for ownership and entrepreneurship among artists, even after partnering with Atlantic Records to release his Grammy-nominated debut album, Victory Lap.
“On Victory Lap’s Kendrick Lamar collaboration “Dedication,” Hussle raps, “Royalties, publishing, plus I own masters/ I’ll be damned if I slave for some white crackers,” it noted.
“From the beginning of his career, Hussle was wary of major labels; his first major deal, with Epic Records, ended without producing an album and he’d been independent ever since. So when he announced his Atlantic deal in November 2017, it came at first as a surprise — but the terms, or at least those that were made public, made it make more sense for the typically-entrepreneurial MC. Not only did he retain control over his own work through the partnership with his All Money In company, he retained control over the roster, which remained independent and was not under exclusive license to Atlantic or any other label,” it added.