Jamaican entrepreneur and former Miss World titleholder Lisa Hanna has officially entered the international beauty industry with the debut of her premium skincare line, Lisa Hanna Beauty.
The move signals a strategic shift for Hanna, who exited frontline politics in 2025 after nearly two decades of parliamentary service. Her latest venture positions her within the fast-growing global skincare sector, particularly the high-end segment focused on science-driven formulations and holistic ageing.
The newly launched brand features a curated range of seven products, including cleansers, serums, moisturizers, and targeted treatments. The line is powered by a proprietary formulation known as quantum ReCP technology, which blends lipids, vitamin C, and matrikin peptides to support skin renewal, hydration, and overall texture.
In comments carried by Women’s Wear Daily, Hanna outlined the brand’s core philosophy, noting a deliberate shift away from traditional “anti-ageing” messaging. Instead, the products are designed to complement the skin’s natural evolution over time, reflecting a broader trend in the beauty industry toward longevity and skin health.
Retail pricing for the collection ranges from approximately US$50 to US$130, placing it firmly in the prestige category. Distribution is currently limited to select luxury outlets, including The Spa by Equinox Hotels, aligning the brand with an affluent, wellness-focused consumer base.
Industry observers note that Hanna’s entry into skincare leverages both her global recognition and longstanding public profile. Reports from Caribbean National Weekly indicate that the brand also benefits from international collaboration, including product development partnerships aimed at ensuring scientific credibility and premium quality.
Beyond business, Hanna continues to maintain a philanthropic presence through her foundation, which supports initiatives in education, mental health, and housing in Jamaica—further strengthening her personal brand as she expands into the private sector.
Her transition underscores a broader trend of public figures diversifying into consumer goods, particularly within beauty and wellness, where brand identity and storytelling play a significant role in market differentiation.
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