Jamaica News: The Christmas in July 2018 Corporate Gift & Souvenir Catalogue is now available in digital format for viewing by entities and the public, to select and order from the array of locally produced authentic items.
The catalogue can be viewed on the websites of the Ministry of Tourism at www.mot.gov.jm as well as Jamaica Business Development Corporation at www.jbdc.net. Printed copies will also be sent to ministries, embassies, and high commissions.
The free magazine, which is the output of the annual ‘Christmas in July’ initiative, features products from various categories, including desktop solutions, aromatherapy and spas, décor, fashion, fine arts, souvenirs and jewellery, food, and items made with organic and natural fibres.
The 2018 Christmas in July event, which was spearheaded by the Tourism Linkages Network in tandem with the JBDC, Jamaica Manufacturers and Exporters’ Association (JMEA), Jamaica
Promotions Corporation (JAMPRO) and the Jamaica Hotel and Tourist Association (JHTA), enabled some 118 local producers of corporate gift and souvenir items to display and market their products to the tourism sector, corporate Jamaica, government entities, embassies, missions and international organisations.
It is anticipated that the hundreds of potential buyers who attended the event will follow through with orders from the catalogue.
In his message regarding the catalogue’s production, Tourism Linkages Council Chairman, Adam Stewart, described the publication as another innovative venture aimed at strengthening the bonds between tourism and other key sectors of the economy, such as agriculture, manufacturing and the creative industries.
“This is truly a groundbreaking initiative, which the Tourism Linkages Network has orchestrated to boost the purchase and use of more Jamaican-made craft and souvenir items as corporate gifts locally,” he noted.
Mr. Stewart added that all the products advertised in the catalogue have been made with locally sourced material, and proven to be at least 70 per cent locally manufactured or assembled, to highlight strong Jamaican cultural influences and themes.
The mission of the Linkages Network is to position and assist the tourism sector to boost its demand for and consumption of goods and services that can be competitively sourced in Jamaica.
The primary goal is to ensure that Jamaica’s tourism sector becomes better integrated with local opportunities for other sectors, such as entertainment, agriculture and manufacturing.
Source: JIS News