Tourism in Western Jamaica to take Advantage of Mobay City Run

Montego Bay, St. James (JIS) – Tourism interests in western Jamaica are being urged to take advantage of events like the annual MoBay City Run, to tap into the lucrative global health and wellness market.

General Manager of RIU Reggae and RIU Palace Hotels in Montego Bay, Frank Sondern, told JIS News that his hotel had more than 500 participants in this year’s run on May 7, and the event could easily be marketed to tour operators overseas as a popular health and wellness product.

“Many of our guests wanted to sign up at the last minute. Unfortunately, the organisers had to enforce the cut-off point rule,” he said.

Mr. Sondern argued that with the MoBay City Run proving, once again, that it has a lot of staying power, “there is no reason why many of the other hotels in western Jamaica will not get involved in a big way”.

“This is a bona fide event, and the possibilities are huge. Just look at the turnout… just look at the many visitors in attendance,” he added.

Delano Seiveright, a Senior Advisor in the Ministry of Tourism, said the Ministry has been taking notice of the “extraordinary” progress being made by the MoBay City Run and suggested that it could be an integral part of the Ministry’s health and wellness marketing campaign.

“Of course we would have to take a look at anything that can positively impact our tourism sector, which clearly the MoBay City Run has been doing,” Mr. Seiveright told JIS News.

“While it was designed as a charity to raise funds for students attending tertiary institutions in western Jamaica, it has now clearly evolved where it has created other possibilities that we all can capitalise on. I must join others in congratulating the organisers for a job well done,” he added.

The MoBay City Run is an annual charity event that provides scholarships for needy tertiary students across western Jamaica. Also, for the first time in its four-year history, it had a component for early-childhood education, where some $500,000 was committed, prior to the event, to assist a number of early-childhood schools.

In the meantime, Jamaica Hotel and Tourist Association (JHTA) President, Omar Robinson, said he, too, is impressed with how the event has captured the imagination of a wide cross section of western Jamaica, adding that his organisation will continue to give the event its full support.

“I was particularly pleased to hear that $500,000 was committed to the early childhood sector here in western Jamaica,” he noted.

“This event will continue to grow, and we here in the tourism sector have a unique opportunity in making it a part of our marketing strategy. Persons go all over the world to participate in these kinds of events,” Mr. Robinson said.

Related Story 

Annual Mobay City Run Walkathon Last Sunday

Photo Copyright Mckoy’s News (Alan Lewin)

Please send us your Feedback, News Item, Confession, gossip or Dear Mckoy, Photos and/or Videos to our WhatsApp Number 1-876-353-1389 or Email [email protected]

Recently Published

21-Y-Old Woman Shot Dead In Brandon Hill, Clarendon, Man Wounded

21-Y-Old Woman Shot Dead In Brandon Hill, Clarendon, Man Wounded

A gunman shot and killed a 21-year-old woman at Brandon Hill district, Clarendon a man was also shot and wounded. The deceased is Janise Simpson from Turtle Pond district in the parish, said the Jamaica Constabulary Force (JCF). The Police further: “Reports from the Croft’s Hill Police are that about 9:30 PM, Simpson, and a […]


Shocking Video Shows Elderly Jamaican Sleeping on Benches at KPH

Dr. Randy Robinson and family say thank you

Dr. Randy Robinson and family say thank you

Dr. Randy Robinson and family would like to extend a heartfelt thank you to everyone who donated blood during his time of need. Also, thanks to everyone who shared his story to make others aware of his situation. Thanks to everyone who played a role in his recovery efforts. Your collective efforts paid off no […]


Shav A – The greatest love of all – the official song for The End Bullying Globally Campaign Shav A – The greatest love of all – the official song for The End Bullying Globally Campaign and our Documentary . Join us and support our Anti Bullying campaign and the End Bullying Globally Resource Centre in Montego Bay, Jamaica #onelove #equity #endbullyingglobally #nobullyingroundhere #love #loveoverhate anti-bullying #bethevoice #ShavA  #standup #speakup Email: [email protected] […]


Video: OPS step up Hunt for St Elizabeth Robbers

15-Y-Old Missing Dinthill student found

15-Y-Old Missing Dinthill student found

The Dinthill Technical High School student who was reported missing has been found. It is said that Aliesha Roberts, 15, from Bog Walk in St Catherine, was with a family friend in the Guy’s Hill area of St Catherine. She did not return home from school on Thursday, October 10, leaving relatives worried.  

Scroll to Top