Minister of Tourism, Hon. Edmund Bartlett, has departed the island to participate in the 2024 staging of ITB Berlin, the world’s largest travel tradeshow.
With over 50 years of global recognition, ITB Berlin stands as a pivotal platform for the international tourism industry, fostering networking and facilitating knowledge exchange.
Minister Bartlett’s itinerary is stacked with high-level engagements, showcasing Jamaica’s commitment to building international partnerships and promoting its vibrant tourism sector.
His schedule includes a dinner meeting with TUI Group executives and a slate of engagements on Thursday (March 7), which includes interviews with prominent German travel trade magazines, FVW Medien and Touristik Aktuell, an ITB travel special interview with NTV and an appearance on Radio Frankfurt.
Additionally, he is set to meet with the newly appointed Minister of Tourism and Cultural Affairs for Sierra Leone, Hon. Nabeela Tunis.
On Friday, (March 8), Minister Bartlett will lead a JTB regional meeting with staff and representatives based in Germany, followed by a meeting and reception with the Jamaican community in Germany at the Embassy of Jamaica in Berlin.
“ITB Berlin is well known as a catalyst for business within the travel and tourism ecosystem and provides an ideal forum for global industry players to connect and share insights. We aim to continue leveraging this opportunity to promote Destination Jamaica, foster growth in the tourism sector, as well as build and strengthen valuable international relationships,” expressed Minister Bartlett.
His itinerary will also feature his participation in the Pacific Area Travel Writers Association (PATWA) International Travel Awards, which is a major event on the global tourism calendar.
Minister Bartlett is scheduled to return to Jamaica on Saturday, March 9, 2024.
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