Grammy-winning recording Artiste Koffee has been announced as Mastercard’s new brand ambassador in Jamaica. Mastercard announced the partnership Sept.23 (Wed). Head of marketing and communications for the Caribbean Division at Mastercard Marcus Carmo said: “Koffee is one of Jamaica’s youngest and most gifted musical talents and she remains grounded, humble and finds time to give back to the community. The decision to partner with her was an easy one for us here at Mastercard as her authenticity, creativity and spirit of philanthropy are aligned with our own values.” Meanwhile, country manager of Mastercard in Jamaica, Dalton Fowles added: “We are thrilled to have Koffee joining us – as a consumer and our brand ambassador – to experience all the security and convenience of our payment products and services. We are excited about this partnership and new opportunity to create priceless experiences and digital empowerment for our Jamaican cardholders.” Koffee, who is the first official Mastercard brand ambassador in the Caribbean market, in reacting to the partnership said she’s excited to be a part of Mastercard’s initiative to educate, increase financial literacy, and help Jamaicans reach their financial goals. The new Mastercard marketing campaign featuring Koffee will be unveiled in the coming weeks.
Koffee is Mastercard’s Brand Ambassador in Ja
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