JTB to use Bond Films Legacy to build out Tourism Experience

The Jamaica Tourist Board (JTB) will be capitalising on the country’s legacy with the James Bond films to build out an experience for destination Jamaica.

Director of Tourism, JTB, Donovan White, made the disclosure during a media breakfast hosted by the agency as part of its Destination Experience tour with local and international media partners, at the Moon Palace Hotel in Ocho Rios on Wednesday, November 10.

Mr. White informed that the microsite, when completed, will include some “virtual bonding experiences of the three [movies] in the Bond series that were filmed or partly filmed in Jamaica”.

These are, Dr. No in1962; Live and Let Die, 1973, and No time to Die in 2021.

The Director of Tourism said that the buildout will also include some physical experiences at all the places where filming took place.

He said that the experience is being developed for the long term.

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