Tourism Entities Rake in $1 Billion in Revenue Because of Sumfest

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Latest Jamaica News, Montego Bay: Jamaica raked J$1 billion in revenue during the Reggae Sumfest 2019 period, according to Tourism Minister Edmund Bartlett.

This year was arguably the largest Reggae Sumfest in terms of attendance from both local and overseas guests. On the visitor arrival side, we saw approximately 10,000 people coming to the island for the festival which is an increase of 3000 over last year,” the Minister said in relation to the weeklong music festival, which staged its two concert nights at the Catherine Hall Entertainment Centre in Montego Bay on July 19 and 20.

Mr. Bartlett said the $1 billion estimate was based on average room nights stay of locals and visitors and taxes.

The success of entertainment festivals such as Sumfest argues well for tourism as it boosts arrivals and has a major economic impact in and around Montego Bay.  Through these types of events, hotels both large and small, attractions and smaller players in the sector get to truly benefit from the extensive value chain of tourism,” the Minister said.

The festival began on the morning of Sunday, July 14, with the Morning Medz beach party which was marshalled by Stylo G and Skinny Fabulous at Tropical Beach.

It was followed by the Street Dance at the Old Hospital Park on the Jimmy Cliff Boulevard was held on Monday, while Pier I was the venue for the  All-white party with DJ Smoke and DJ Smurf on Tuesday.  It was followed by the All-black party at the Hard Rock Café which had Bishop Escobar and Crazy Neil at the music controls.

Thursday night was sound clash night and was followed by the much-anticipated Friday and Saturday night concerts on Friday, July 19, which was headlined by Grammy nominee Chronixx, the fast-rising 19-year-old Koffee ad featured Spice, Dexta Dapps, Agent Sasco Spragga Benz, Elephant Man, Bounty Killer, Beenie man and others.

Saturday, July 20, marked the return of dancehall superstar Buju Banton to the Sumfest stage for the first time in more than a decade.  He performed alongside a star-studded line-up which included Beres Hammond, Protoje, Christopher Martin, Jah 9, Dalton Harris and Romain Virgo.

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