Minister of Tourism, Hon. Edmund Bartlett, says the estimated gross earnings from the tourism industry for the fiscal year 2021/2022 are projected at US$1.87 billion, with corresponding visitor arrivals of 1.6 million.
He was addressing Wednesday’s (March 3) sitting of the Standing Finance Committee, which is reviewing the 2021/22 Estimates of Expenditure.
Mr. Bartlett, in outlining the priority areas for the new fiscal year, said that focus will be placed on destination assurance.
In addition, he said that new destinations will be created.
The Tourism Minister informed that marketing efforts will be targeted at the United States (US) and the United Kingdom (UK).
In addition, he said that the UK “has had over 50 per cent already and that is good. So we think that our proximity to the US, the integrity of our promise as a destination and the knowledge of Jamaica as a really strong destination, with the quality products that we have, will put us in a good position to benefit from this development from our source markets”.
Meanwhile, Mr. Bartlett informed that projects that are currently on stream in the various resort areas will continue.