Jersey Mike’s Classic To Showcase Brand Jamaica

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Jamaica News: Brand Jamaica will be on display during the second staging of the Jersey Mike’s Jamaica Classic National Collegiate Athletic Association (NCAA) basketball tournament in St. James.

The competition, which will feature eight universities from the United States of America, will be held at  the Montego Bay Convention Centre in Rose Hall from Friday (November 16) to Sunday (November 18).

The teams are Austin Peay State University, Central Connecticut State University, Ohio State University, Florida Agricultural and Mechanical University, University of South Florida, Georgetown University, Loyola Marymount University, and Campbell University.

All games will be televised across the USA during prime time on CBS Sports as well as streamed on the Internet.

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Speaking with JIS News following a welcome reception at the Hyatt Ziva Resort in St James on Thursday (November 15), Minister of Culture, Gender, Entertainment and Sport, Hon. Olivia Grange, said Jamaica will gain significant international exposure from hosting the event.

“We are going to be live on CBS television [which has] 60 million viewers in prime time, which is extremely important to the destination,” she noted.

Minister Grange also hailed the event as important to the development of basketball and sports tourism.

She said that more than 600 tickets have been distributed to the Jamaica Basketball Association and basketball interests in western Jamaica “to ensure that basketball teams are at the games as well as citizens”.

The Minister added that basketball workshops and clinics will be staged during the three-day tournament to further develop local talent.


Source: JIS News

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